Contact:                                Jan Hemming

                                               801.582.2799

                                                                                                                                                jkhassociates@burgoyne.com

Robeks introduces new line of “Naturally Coffee Smoothes” February 1; America’s favorite beverage now blended into a meal; new smoothie combines medium roasted coffee beans, healthy ingredients and nutritional boosts blended in a creamy espresso latte mix; Smoothies received a very high approval rating in taste tests from California to the Midwest  

            Manhattan Beach, CA.  (January 29, 2010) Coffee lovers across the country will have a healthy place to enjoy a cool, creamy version of their favorite beverage as Robeks introduces a new line of “Naturally Coffee Smoothies” February 1. Featuring fresh, medium roasted coffee beans and a proprietary espresso latte blend with good-for-you ingredients including soy milk, yogurt and nutritional boosts, these healthy drinks are perfect for making America’s favorite beverage into a fortified meal.

            As part of the launch, Robeks, a premium fruit smoothie and healthy eats national restaurant chain with 140 locations in 17 states, will give away thousands of free smoothies as part of neighborhood initiatives through direct marketing coupons and Free Smoothie Parties. (Go to www.robeks.com for store locations and store hours.)

            The Naturally Coffee Smoothies come in three flavors: Coffee, Mocha and Hazelnut. The hazelnut smoothie also includes fresh chopped hazelnuts.

            Before rolling out the new line, Robeks conducted taste-tests across the country with results that were overwhelmingly positive. Customers who sampled the new coffee smoothies gave them a very high approval rating on taste, and the vast majority said they would visit Robeks more frequently just to purchase the coffee smoothies.

            Steve Davidson, Robeks Chief Executive Officer, said the new Naturally Coffee Smoothies “received unsolicited positive feedback as customers compared them to other popular brands in the marketplace. We worked tirelessly in our test kitchens not only to produce a premium smoothie worthy of Robeks high standards for nutrition and quality, but we also wanted to develop a smoothie with great taste that customers would love.”

            Two of the Naturally Coffee Smoothies are cholesterol free, one has a minimal amount, and all three are a good source of protein.

            Robeks is also working on several other promotional initiatives in connection with its new line of Naturally Coffee Smoothies and will announce those later in February.

About Robeks

Since 1996, Robeks has made healthful eating a consumer pleasure with quick and easy meals featuring premium, made-to-order fruit smoothies, fresh-squeezed fruit and vegetable juices, healthy snacks and sandwiches, wraps, salads and frozen yogurts (in many locations.) Robeks, based in Manhattan Beach, CA., serves more than seven million guests annually throughout its franchise system of 140 stores in 17 states and Washington, D.C. In 2007, the company moved up to No. 10 on Restaurant Business Magazine’s “Fastest Growing” list and was No. 34 on Franchise Market Magazine’s 2007 list of “100 Top New Franchises.”  Entrepreneur magazine ranked it one of the “Top Ten New Franchises” in 2006.  Robeks was also named the “official fruit smoothie” of the Los Angeles Marathon in 2007